The only real awkwardness is the matching of the the straight type with the tilted domino … they don’t harmonize, and the space under the domino comes off as something one wants to fix.īut it’s already starting to grow on me, so I think this one is a qualified success. The inclusion of the red is simply clever. In addition, your local store may charge extra for some menu items available with this offer and some crust types, toppings, and sauces. Bone-in Wings, Bread Bowl Pasta, and Handmade Pan Pizza will cost extra. Delivery orders are subject to each local stores delivery charge. The separation of the domino out is kind of a deconstruction, a ‘dressing down’ of the logo to its essential. Prices, delivery area, and charges may vary by store. The type is where the slickness really shows it looks like the type I see in the more hip print material I see, akin to Gotham or Freight or suchlike. The new logo does show a bit more polish and sophistication. The diamond-shaped ‘box’ is no more the blue now colors half the remaining domino.īrand New’s reporting signifies that it was not yet clear (at the time of their writing) that this was a local or chain-wide change, but Advertising Ageand the Los Angeles Timeshave since published stories that indicate that this is more than just a logo rework but sort of a ‘warm re-boot’ of the entire brand, which has added things like artisan-style pizzas and is now working on a re-think of the Domino’s store experience by spiffing up the spaces into more welcoming environments, and even maybe having a limited number of sit-down spaces at a few of them.
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